STUDIO WINKLER
Brand management
and communication
for a niche label
After graduating from ESMOD Berlin in 2013, Julia Winkler founded her own label for premium womenswear. Eversince, she has produced bi-annual collections characterized by rigid elegance and clever patterns. After the first years of continuously building her brand, she wanted to sharpen its profile on strategic and visual level. Moreover, we were aiming to strengthen her customer relations as well as professionalize her communication activities and simplify their maintenance.
Varese Corridor has gently revised and complemented her brand identity in order to make it more accessible and lively. Besides a new structure and design for her website, we developed seasonal lookbooks, newsletters and invitations as well as templates for salesbooks and portfolios.
