Blurred figure walking past a long wooden bench from Roger Stüssi's furniture collection Project Overview

ROGER STÜSSI

Launching a new
furniture collection
at Milan

Year
2012
Service areas
Brand, Naming, Text, Typography, Print, Digital, Exhibition
Partner
Flexlane
Web

Roger Stüssi is a conceptionally driven interior architect and product designer running his own studio ‘Soius’ and working on client assignments for more than a decade. The task was to create a new brand for his first self-initiated furniture collection launching at Salone internazionale del Mobile 2012.

Roger Stüssi wordmark in black, angular brush-style capitals
Close-up of Roger Stüssi stationery: grey business card on rough-edged cardboard
Roger Stüssi stationery with letterhead, grey envelope and business card
Roger Stüssi flyers with gold print and large black type lying on an open brochure
Detail of a Roger Stüssi flyer with gold areas and bold black typography
Roger Stüssi showroom: white room with wooden bench, daybed and a blue-lit corridor
Roger Stüssi website with large black type on gold, shown on a desktop screen

After intensive consultation with the client, Varese Corridor has developed a distinctive corporate design mixing formal elements of rural craft with industrial manufacturing. The logotype serves as a subtle sender element in order to lend more presence to the current collection and its related story. For the launch we provided all communication components such as naming of the collection and its pieces, as well as copywriting, execution of promotional material and exhibition design at the showroom in Milan.

Brass and wood milking stool with leather strap by Roger Stüssi in a black exhibition niche with wall text
Project Overview