Blue-to-orange colour gradient with faint lettering from the Premotion image publication Project Overview

PREMOTION

Corporate
communication for a
marketing agency

Year
2012-2014
Service areas
Brand, Naming, Text, Typography, Print, Digital
Partner
Homm Interactive
Web

Premotion is a marketing and event agency serving national and international clients since 2002. The task was to develop a new website and an image publication to convey the diversification of their services and their revised strategy.

Blue Premotion logo with the byline Marketing Moments
Premotion business cards with white fronts and blue-orange gradient backs
Fanned-out copies of the Premotion booklet with blue-orange gradient covers

In close consultation with the client, Varese Corridor has conceived a new web structure and an up-to-date design in the style of a blog page in order to achieve a dynamic and broad-minded digital presence. The image publication is using pictures from a variety of past projects hidden inside a french-folded booklet, shining through on the front pages consisting of short text paragraphs only. This solution was chosen to convey the transition from an agency driven by execution to a consultancy.

Premotion booklet standing upright with its pages fanned out
French-folded pages of the Premotion booklet seen from above, images visible inside the folds
Close-up of an open Premotion booklet with a typographic word cloud in blue
Premotion website in blog style with project pictures on a desktop screen
Project Overview