Visitors in motion blur in a bright hall with palm and chandeliers at Fondsmesse Schweiz Project Overview

FONDSMESSE SCHWEIZ

A branding with
public appeal for Switzerland’s
biggest financial fair

Year
Since 2011
Service areas
Brand, Naming, Corporate Design, Photo Production, Print, Digital
Partner
Luxwerk
Web

Fondsmesse Schweiz, Switzerland’s biggest financial fair was in need of new incentives for their future editions. The task was to transport their credo ‘marketplace of funds knowledge’ in an appropriate and popular manner.

Finanz 15 logo: black diamond with white lettering, 4/5 February 2015, Kongresshaus Zürich

Varese Corridor has proposed a diamond-like shape as a logo to express the idea of value enhancement in finance. This is complemented by diagonal ribbon reminiscent of a decoration of distinction. The lively atmosphere of the fair is conveyed by generous use of pictures of the visiting crowd. Recycled uncoated paper stock is used to convey the discretion and equitability of the financial sector.

Cover of the Fonds 12 fair guide with a turquoise diagonal ribbon across a photo of visitors
Open Fondsmesse fair guide with the exhibitor overview set in columns
Visitors arriving at the entrance of Fondsmesse Schweiz under a glass canopy with flags
Fondsmesse Schweiz flyers fanned out, with the diamond logo and a turquoise diagonal ribbon
Fondsmesse fair guide with orange diagonal ribbons across a blurred photo of visitors
Fondsmesse Schweiz letterhead with the black diamond logo at the top
Fondsmesse Schweiz visitors walking across the parquet floor of a hall with chandeliers, portrait format
Full auditorium at Fondsmesse Schweiz: audience facing a stage with a screen beneath a chandelier
Fondsmesse Schweiz visitors in conversation at tables with blue upholstered seats, seen from above
Project Overview