FISCHER PAPIER
Promoting
a fluorescent
paper collection
Dayglow is a collection of fluorescent print papers from the product range of Fischer Papier. The client wanted to exemplify their properties – foremost their luminance – as well as inspire designers and printers to make creative use of the papers.
In collaboration with the artist Lena Reiser, Varese Corrridor has developed a series of images depicting installations of neon tubes imbedded in the scrubs of Tropenhaus Wolhusen. From these, a series of posters were designed with the images printed in black on the fluorescent papers. For the reverse side, we created paragraphs of associative wordplay with the colour names of each paper stock and their significance. The folded posters were mailed out in a bespoke folder also containing a series of tests in offset-printing with fluorescent colours.
